Hearts2Hearts Release Confident New Single “RUDE!”
- News
- Feb 20
- 2 min read
| K-pop’s most promising rookie girl group, tipped by NME 100, Billboard, The FADER, DAZED, and more
K-pop’s rising stars Hearts2Hearts release their bold and playful new single “RUDE!” today. The new track marks their first release of 2026, after sweeping seven Rookie of The Year awards last year and establishing themselves as one of the industry’s most promising new acts.
Built on a buoyant house groove and punchy effervescent synths, “RUDE!” captures the playful spirit of cheeky rule-benders who refuse to be confined by convention. While their previous house track “FOCUS” leaned into a sleek and chic mood, “RUDE!” delivers brighter textures and a more dynamic take on the genre, showcasing a new dimension of the group’s evolving sound.
YouTube SMTOWN and Hearts2Hearts
The music video brings that attitude to life through a whimsical concept. The members appear as employees at a factory that manufactures social media ‘likes,’ visualized as glowing hearts. When the emergence of a ‘fake heart’ causes the once-radiant ‘Super Heart’ to lose its glow, the members set out to restore it. The imaginative storyline mirrors the song’s vibrant, fearless energy – a reminder that authenticity always wins. Watch HERE.
Hearts2Hearts will debut the performance of “RUDE!” live at their 2026 Hearts2Hearts FANMEETING , taking place February 21 and 22 at Olympic Hall in Seoul’s Olympic Park. The event marks the group’s first fan meeting and is expected to highlight both the song’s addictive appeal and the members’ growing stage presence.
The comeback also arrives just ahead of a meaningful milestone. Hearts2Hearts will celebrate their first debut anniversary on February 24 before heading overseas to meet global fans. The group will hold North American showcases in New York on March 19 and Los Angeles on March 22 – for ticket information, visit Live Nation. The U.S. shows will be followed by a fan meeting in Jakarta on March 28 – expanding their international momentum as they step confidently into their second year.
The octet recently made the NME 100, NME’s 2026 essential emerging artists list, earning praise for their "nostalgic yet fresh and propulsive” sound. “It may still be rookie season but for these girls, the crown is already starting to fit”. Furthermore, “FOCUS” also made The FADER’s Best Songs of 2025 and DAZED’s Best K-pop of 2025 lists.
All eyes are on Hearts2Hearts as they continue to build their distinct music universe through a diverse range of releases, which include the mysterious and dream-like “The Chase,” the bubbly disco-house “STYLE” (which made NME’s Best K-pop Songs of 2025), and five-track debut mini album “FOCUS” (Billboard’s Best K-pop Albums of 2025 list).
With an open-hearted approach to pop and undeniable on-stage charisma, it’s clear to see why Hearts2Hearts are the K-pop rising stars to watch.
Hearts2Hearts