SEVENTEEN Return to LA with Upgraded Fan Experience ‘THE CITY LOS ANGELES’
- News
- Sep 24
- 2 min read
K-pop icon SEVENTEEN return to LA after a year with THE CITY project, taking it to new heights with scaled-up, immersive fan experiences.
Timed to the LA stop of their ‘NEW_’ U.S. tour, ‘SEVENTEEN WORLD TOUR [NEW_] THE CITY LOS ANGELES’ will take place on October 11-19, transforming Los Angeles into a “living map” of SEVENTEEN. Partnering with Airbnb, the group has expanded the event this year to a greater scale than ever before. With diverse local partners joining forces, activations span every corner of the fan journey—stays, experiences, landmarks, F&B, merchandise, and mobility. Infused with SEVENTEEN’s dynamic energy and cultural influence, the elevated content and experiences will connect fans more deeply to both the artists and the city of Los Angeles.
THE CITY LA highlights include:
Airbnb Originals:
Celebrate SVT with Dumbfoundead and friends: On October 15, Korean-American rapper Dumbfoundead will host an official SEVENTEEN welcome party party featuring SEVENTEEN’s music, offering fans a vibrant pre-show celebration.
Move like SEVENTEEN with choreographer Alexa Woo: A K-pop dance class where fans can learn choreography from rising K-pop choreographer Alexa Woo (Lex).
Glam up for SEVENTEEN with a Ssooniestyle stylist: A K-beauty class with Jessica Song, a celebrity K-pop stylist, who will give guests tips and makeovers for stage-ready looks.
Singalong Party at Universal Studios Hollywood: On October 14 at 4PM, Universal Studios Hollywood will host the SEVENTEEN Singalong Party at Universal CityWalk as well as special lighting in SEVENTEEN’s signature Rose Quartz and Serenity colors.
Pacific Wheel Lighting at Santa Monica Pier: On October 15-17, including the two nights of the group’s LA BMO Stadium concerts, the 85-feet Ferris wheel will display lights in SEVENTEEN’s theme.
Complex LA Pop-up: On October 11-13, SEVENTEEN’s exclusive Complex pop-up will feature Complex-exclusive pieces, limited-edition merchandise, official albums, and more.
Official Merch Pop-Up: On October 4 - November 16, the pop-up store located in the heart of Koreatown, will offer official SEVENTEEN merchandise.
Themed Food and Drink Collaborations: Six popular F&B brands—including Old Ferry Donut, Ahgassi Gopchang, It’s Boba Time, BAEKJEONG, Wanderlust Creamery, and Melo Melo will offer SEVENTEEN-themed menus.
Even public transit services are joining to make Los Angeles a city-wide celebration of SEVENTEEN. On October 16-19, LA Metro will display ‘SEVENTEEN THE CITY LA’ posters on 157 digital screens across 55 subway stations. Waymo, is offering fans discount coupons to freely explore the multiple touchpoints of the event. Extending the group’s reputation for concerts that bring everyone along for the fun, the city itself will turn into an interactive canvas, inviting fans to connect with SEVENTEEN while also engaging with the local community.
SEVENTEEN will kick off ‘SEVENTEEN WORLD TOUR [NEW_] IN U.S.,’ next month in Tacoma. WA (October 11), followed by stops in Los Angeles, CA (October 16 & 17), Austin, TX (October 21 & 22), Sunrise, FL (October 26 & 27), and concluding in Washington, DC (October 29 & 30).
SEVENTEEN
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